Amid the strong momentum of digital transformation and the Fourth Industrial Revolution (Industry 4.0), restructuring and modernizing traditional business models have become imperative to enhance competitiveness and foster sustainable economic growth. The “Chợ Bảo Lộc” project in Lâm Đồng Province exemplifies this trend. Operated by NetViet Live Joint Stock Company, with the strategic partnership of Alfacens Capital – a venture capital fund specializing in supporting the development of long-term foundational technology platforms – the project embodies innovation and sustainability.