In the rapidly growing mobile advertising market, identifying the right customer segment is a crucial factor for project success. For SuperWAL – a breakthrough Web3 advertising platform invested in by Alfacens Capital – the Gen Z generation is considered the key segment with great potential to drive sustainable growth.

Who is Gen Z and why are they important?
Gen Z, born approximately between the mid-1990s and early 2010s, is the first generation to grow up entirely in the digital age with rapidly advancing digital technologies. In SuperWAL’s key markets such as Southeast Asia and India, this group constitutes a significant portion of the population and possesses increasing purchasing power.

According to research, Gen Z spends an average of 4 to 6 hours daily on smartphones watching videos, playing games, browsing social media, and shopping online. They are savvy consumers with unique tastes and a strong preference for personalized experiences.With these characteristics, Gen Z becomes the golden target for advertising campaigns, especially interactive and rewards-based formats – key focuses that SuperWAL is developing.

Task-to-Earn model meets Gen Z’s needs
SuperWAL has built a Task-to-Earn model that allows users to earn rewards by completing advertising-related tasks such as watching videos, completing surveys, or participating in challenges. This model not only captures Gen Z’s attention but also fosters long-term engagement.

Combined with AI-powered personalization, this model ensures ads reach the right people with content tailored to their preferences, boosting interaction rates to 3-5%, significantly higher than the industry average of less than 1%. Meanwhile, the user retention rate is projected to exceed 40%, creating positive network effects within the community.

Technology and experiences tailored for Gen Z
The Layer 1 blockchain technology with the capability to process 100,000 transactions per second and near-zero transaction fees guarantees a smooth, fast, and uninterrupted experience for the young users who demand high speed and convenience.

Additionally, SuperWAL’s Web3 ecosystem featuring digital wallets, NFT Marketplace, GameFi, and DeFi provides attractive opportunities for Gen Z – a user group that continuously seeks novel and unique experiences to accumulate digital assets.

Alfacens Capital partners with SuperWAL to unlock Gen Z’s potential
As a strategic investor, Alfacens Capital supports SuperWAL in building marketing strategies, developing products, and connecting partner networks to effectively reach the Gen Z segment.
Thanks to multi-channel communication campaigns, collaborations with KOLs, and social platforms such as TikTok, SuperWAL is gradually establishing a vibrant, dynamic, and influential young user community – a critical factor for scaling and creating sustainable value.

Gen Z is a vital consumer and technology user force in the digital era, and SuperWAL, alongside Alfacens Capital, has meticulously prepared to fully harness this potential.