The advertising world is constantly evolving, and the Task-to-Earn model applied by SuperWAL is a clear example of this breakthrough. Developed and invested in by Alfacens Capital, SuperWAL offers a new approach that allows users to earn real rewards while delivering superior advertising effectiveness for brands.
What is Task-to-Earn?
Task-to-Earn is a model that allows users to receive rewards by performing actions that interact with advertisements, such as watching videos, completing surveys, or participating in advertising campaigns on the platform.
Unlike traditional advertising, which is passive and less interactive, Task-to-Earn creates an active and engaging experience for users. It is a “win-win” approach – users receive tangible value, while advertisers gain genuine attention and higher-quality engagement.
How Task-to-Earn Operates on SuperWAL
SuperWAL utilizes powerful Layer 1 blockchain technology capable of processing up to 100,000 transactions per second with near-zero fees, ensuring rewards are distributed quickly and transparently. Users receive immediate rewards through the integrated digital wallet upon completing tasks.
This model is combined with AI-driven personalized advertising to deliver the most relevant content to each individual, boosting advertising click-through rates (CTR) to 3-5%, significantly higher than the traditional market average of less than 1%.
Additionally, the integration of NFT, GameFi, and DeFi within SuperWAL’s Web3 ecosystem allows users to enjoy diverse experiences and accumulate digital assets alongside advertising rewards.
Benefits of Task-to-Earn for Users and Advertisers
- Users: Can earn real rewards through daily activities, enhancing their advertising experience and growing digital assets via NFTs and DeFi.
- Advertisers: Gain genuine attention, higher engagement rates, and transparent campaign effectiveness tracking, while reducing ineffective costs through AI and blockchain.
This model is particularly suitable for Gen Z users – SuperWAL’s main audience – who are tech-savvy, enjoy interactive experiences, and highly value real rewards.
Alfacens Capital’s Strategic Role
As a strategic investor, Alfacens Capital has supported SuperWAL in building and refining the Task-to-Earn model, from technology development to market strategy. This partnership helps the project leverage blockchain technology potential and new digital interaction trends effectively. Alfacens also assists SuperWAL in connecting with leading brands and reputable advertising platforms, expanding the partner network to implement effective campaigns across the region.