Traditional markets – places that preserve culture and serve as important community trading hubs – are entering a new era with “Chợ Khởi Nghiệp”, led by the Vietnam Business & Startup Club (VSBC) in collaboration with NetViet Live Joint Stock Company, which operates the technology and communications. This project revitalizes traditional market spaces by transforming vacant booths into brand showrooms for startups, OCOP, and SMEs, combining traditional offline sales with modern online livestreaming.

Afacens – Strategic Partner in Project Development
As a content developer and investment partner, Afacens highly appreciates the feasibility and potential of the Startup Market model. The project offers free booth space of 9m⊃2; as showrooms and provides businesses with 2 free livestream sessions per week at professional studios, enabling them to reach customers nationwide. Afacens commits to supporting strategic communications and building a B2B network to help businesses grow sustainably in the modern environment.

Modern Operating Model – Directly Connecting Business Communities and Customers
The Startup Market applies digital technology to support businesses in both direct sales at the market and effective product promotion via livestream without paying platform fees like popular e-commerce sites. The system includes technical support, professional livestream MCs, and a synergistic media network on NetVietTV to help businesses boost brand awareness and sales rapidly. The model also features the Café Business hub – a place for entrepreneurs, investors, and mentors to exchange experience and expand markets.

Practical Benefits and Clear Commitments for Businesses
Participating businesses receive free space, showrooms, and professional training on livestream, marketing, and modern sales via weekly workshops. They also have opportunities to connect B2B with distributors and international trade offices, laying foundations for exporting goods to Cambodia, Laos, South Korea, and other ASEAN markets.

In return, businesses commit to operating booths on time, conducting sufficient livestream sessions, ensuring product transparency, sharing actual revenue with market management, and submitting weekly reports. This ensures professional and transparent operation, building trust for both investors and customers.

Vision for Expansion and Ongoing Partnership with Afacens
The project is expected to expand to many markets nationwide with a scale of up to 100 markets per year thanks to a standardized operation platform and advanced technology developed by NetViet Live. Afacens will continue to support content development, community connection, and professional communication to help transform the Startup Market into a leading, innovative, sustainable, and feasible economic-cultural model in Vietnam.

Afacens – Partnering with startups to create sustainable value for communities and Vietnam’s economy