In the increasingly competitive and diverse digital advertising market, possessing clear competitive advantages helps a project stand out and attract the attention of investors, partners, and users. SuperWAL – a Web3 blockchain project invested in and supported by Alfacens Capital – boasts many technological strengths and a unique business model, establishing a special position in the mobile advertising market today.
Advanced Technology and Superior Speed
One of SuperWAL’s most notable advantages is its Walchain Layer 1 blockchain platform, capable of processing up to 100,000 transactions per second with near-zero transaction fees. This enables SuperWAL to smoothly operate Task-to-Earn programs, distribute rewards quickly and transparently, and avoid network congestion – a common issue many blockchain projects face.
The technology combines Stellar Consensus Protocol (SCP) and zero-knowledge rollup (ZK-Rollup) to ensure user privacy and security while minimizing advertising fraud, thereby building trust with advertisers and the community.
Innovative Business Model – Task-to-Earn
SuperWAL applies the Task-to-Earn model, allowing users to earn real rewards by interacting with advertisements. This creates a significant difference from traditional advertising platforms that focus solely on impressions without tangible user rewards.
Thanks to this, SuperWAL’s click-through rate (CTR) increases to 3-5%, significantly higher than the industry average of under 1%. User retention rates exceed 40%, contributing to the formation of a loyal user network and sustainable growth.
Diverse Web3 Ecosystem and Rich User Experience
SuperWAL is not just an advertising platform but also develops a comprehensive Web3 ecosystem including digital wallets, NFT Marketplace, GameFi, and DeFi. This enhances user experience, increases retention, expands interaction opportunities, and adds value to the platform.
Focused Target Audience – Gen Z
SuperWAL targets the Gen Z demographic – a young, dynamic consumer generation with strong purchasing power and significant influence. Focusing on this segment enables SuperWAL to deliver superior advertising effectiveness and rapidly scale its user base in key markets such as Southeast Asia and India.
Alfacens Capital’s Strategic Role
Alfacens Capital acts as a strategic investor, providing not only capital but also supporting technology development, marketing strategies, and network expansion for SuperWAL. With deep experience in blockchain and fintech investment, Alfacens helps optimize technology potential and effectively develop markets.
The project plans to raise approximately 15 million USD to upgrade technology and expand markets, with promising financial forecasts including an internal rate of return (IRR) of up to 76.7% and a payback period of about 3 years. Alfacens and the project team have also built mechanisms to protect investor rights, ensuring transparency and safety in operations.