In the digital advertising industry, reaching the right audience with relevant content is the key to achieving real effectiveness. SuperWAL – a Web3 technology project invested in by Alfacens Capital – applies artificial intelligence (AI) to personalize advertising, enhancing user experience and optimizing campaign performance for advertisers.

Why is AI-powered personalized advertising important?
Traditional advertising typically sends a generic message to everyone, causing many people to lose interest and increasing inefficient ad spending. In contrast, AI-powered personalized advertising uses user behavior data, preferences, and habits to deliver the most relevant content to each individual.

This not only increases click-through rates (CTR) but also improves retention rates, reduces ad fatigue, and optimizes advertising costs. Studies show platforms applying AI personalization can boost CTR to 3-5%, compared to under 1% for traditional ads.

How is AI personalization applied on SuperWAL?
SuperWAL integrates AI into its ad management system to analyze user data in real-time. Based on behaviors such as views, interactions, and activity history, the system selects and optimizes the most suitable ad content for each user.

This approach prevents repetitive ads, avoids user boredom, and enhances positive feelings as users receive relevant suggestions, thereby increasing engagement and loyalty.

Benefits for users and advertisers
- Users: Enjoy engaging ads without being bothered by irrelevant content and can earn rewards through the Task-to-Earn model.
- Advertisers: Optimize advertising budgets, increase conversion effectiveness, and benefit from transparent tracking through blockchain technology.

Combining AI and blockchain, SuperWAL creates a transparent, effective, and rewarding advertising model that meets the demands of Gen Z and modern advertisers.

AI-powered personalized advertising on SuperWAL marks a significant advance in digital advertising, bringing tangible benefits to both users and advertisers. With Alfacens Capital’s partnership, the project aims for sustainable development and expanded market influence.

We hope these insights help you better understand this technology and encourage you to join SuperWAL in creating long-term value in the digital era.